Osuza

Carry Your Craft Launch Campaign

Osuza's flagship video campaign follows three creators through NYC as they confront the courage it takes to create and the daily challenges they face in carrying their craft throughout the city. Directed by Hayden Hoyl, the piece combines multiple formats including digital, 16mm, 8mm, and analog photography to paint expressive portraits of these creators constantly on the move. Launch Campaign for the Osuza brand introducing an entirely new type of bag. Made for creatives, by creatives.