menu
close
A first-of-its-kind moment in F1 racing in the form of a livery. Using the natural and playful connection between Stake.com and steak - Stake F1 Team KICK Sauber revealed their new steak covered car to fans as part of an emphatic April Fools campaign ahead of the 2025 Japanese Grand Prix.
The reveal was shared on the brand’s social media along with some help from their brand ambassadors and influencers who did unboxing videos of the branded merch.
A custom merch collection 'Stake House' was created to memorialize the livery — available for purchase on their official merch shop stake.world. The release included a Stake Sauce and a ribeye mousepad dubbed the “The Meat Pad” along with the more traditional sweatshirt, t-shirts, and trucker hat.
We’re in a world where every campaign fights for attention, so we set out to create something that would cut through the noise and demand a reaction. The shock factor of a meat-wrapped F1 car was just the start—the real art was transforming that wild idea into a livery that’s both provocative and undeniably stylish - which resulted in a response that was both immediate and global.
