The Brief

Osuza is a lifestyle brand for creators that launched to market with a unique lay-flat backpack. We worked with them to build their brand identity, develop a launch to market strategy, produce a flagship brand video and build their e-commerce store.


Our Role

+ UX/UI DESIGN & Build
+ Digital Strategy
+ ECOMMERCe Photography
+ Campaign Production

Brand Development

Osuza launched to market with a patented carryall backpack that was designed to outperform all other backpacks.

We were approached to help embody the adaptable design approach in the brand's online presence. After working with the founders through the early prototyping & manufacturing phases we helped them develop a visual language & brand aesthetic through supporting design elements and brand photography.

Web Design & Development

From the initial brand launch through new product drops & website re-designs we have provided custom web design & development for Osuza since their inception.


Digital Strategy

On an individual level, each Jeff Wan piece works to tell a unique story in which the ordinary becomes anything but. From the brand launch to each new collection we work to build a comprehensive strategy that compliments the dedication evident in the craftsmanship of the product. This manifests itself in carefully curated social rollout, multi-platform paid advertising campaigns with a focus on visual mediums like instagram and facebook — along with attention to print & PCP campaigns that build long term search display visibility and improve SEO.

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For the release of each new collection Beyond provides all the resources and services necessary to capture high quality imagery & optimize them for digital presentation. Shot at Beyond Studios, we execute everything from pre-production and creative direction through the retouching process to ensure a consistent representation of the brand's craftmanship.

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Campaign Production & Creative Direction

For the release of each new collection we provide full service production services, working closely with the Jeff Wan team to craft impactful creative direction & finding the perfect photographer, stylist, and makeup artist to develop and execute the vision.

View the Latest Collection

Winter 18
Winter 18
Fall 18
Fall 18
Fall 18

More Work