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Osuza is a lifestyle brand for creators that launched to market with a unique lay-flat backpack. We worked with them to build their brand identity, develop a launch to market strategy, produce a flagship brand video and build their e-commerce store.
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Made for the urban minimalist, Jeff Wan's line of small leather goods and handbags celebrates ultra-premium design at its most transportive.
We wanted to leverage Jeff Wan's unique origins on the Indian Ocean island of Mauritius as an authentic characteristic of the brand. The visual brand identity & art direction for the Fall Campaign 2018 launch were inspired by the national flag of Mauritius. Bright, inspiring colors that exude the colorful, unexpected nature of each collection.
Throughout the branding process we were driven to build a space for customers to learn about the brand, stay connected, and easily shop the latest collection. The guiding directive was to create a beautiful experience that maintained a focus on search optimization, sharing, and the ability to understand user behaviors in a way that allows us to continuously improve the online experience.
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On an individual level, each Jeff Wan piece works to tell a unique story in which the ordinary becomes anything but. From the brand launch to each new collection we work to build a comprehensive strategy that compliments the dedication evident in the craftsmanship of the product. This manifests itself in carefully curated social rollout, multi-platform paid advertising campaigns with a focus on visual mediums like instagram and facebook — along with attention to print & PCP campaigns that build long term search display visibility and improve SEO.
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For the release of each new collection Beyond provides all the resources and services necessary to capture high quality imagery & optimize them for digital presentation. Shot at Beyond Studios, we execute everything from pre-production and creative direction through the retouching process to ensure a consistent representation of the brand's craftmanship.
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For the release of each new collection we provide full service production services, working closely with the Jeff Wan team to craft impactful creative direction & finding the perfect photographer, stylist, and makeup artist to develop and execute the vision.
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