Brand Identity

Naming & Branding for Ozlo Sleepbuds

Three ex-Bose employees set out to resurrect the Sleepbuds, bringing the popular product back by high demand with a new suite of health tracking features. We worked with the startup team from the beginning to create a recognizable name and brand identity that would resonate with the pre-existing customer base, help them build strong brand partnerships, and cohesively tie together the Ozlo product across all print and digital touchpoints. The product launch led to a resoundingly successful Kickstarter campaign raising over $1 million dollars in just over 2 weeks.

Branding for Hotel Chantelle

Brand Identity Design for iconic Lower East Side entertainment & nightlife venue Hotel Chantelle.

Brand Identity for Manhattan Pizzeria The Pie Guy

A New York based restaurant & hospitality group approached us in need of a fresh brand identity for their new pizzeria in Lower Manhattan. The Pie Guy naturally inspired a character-based logo driven by nostalgic hospitality and an old-school charm. Our creative was used to inform a scalable identity of printed materials, packaging, signage, web, and social assets in support of The Pie Guy’s mission to serve top-notch ‘za to hungry New Yorkers.

Stake World Brand Launch

We established a unified creative direction for stake.com's merch store to elevate it into a standalone streetwear brand. Our process led us to the creation of Stake World — an entirely new brand to house all merchandise collections, ongoing collaborations, and upcoming partnerships. The new branding & campaign photography was rolled out with the limited release of Drop 2. Welcome to Stake World.

Brand Identity & Marketing for The Summer Club

We worked closely with The Summer Club to provide creative direction, design, production, and marketing services leading upto and following the opening of their rooftop day club venue.

Brand Identity Design for DC Pizza Joint Slice & Pie

Brand development & web design for DC pizza joint Slice & Pie, spearheaded by the Italian pizza master Giulio Adriani.

Brand Identity Design for Big Ash Brewing

Master brand identity suite for the Cincinnati based craft brewery.

Jeff Wan SS20 Promo

Promotional materials for the release of Jeff Wan's SS20 collection "Made in Italy."

Big Ash Brewing Beer Can Concepts

Beer can packaging concepts developed for Big Ash Brewing.